Friday June 13, 6:05 pm ET
SALT LAKE CITY--(BUSINESS WIRE)--Vérité, a digital communications agency, and USANA Health Sciences, Inc. (NASDAQ:USNA - News), a leader in science-based health products, today announced that they were presented with a Stevie™ in the Interactive Multimedia category for Consumer Entertainment/Information at the 2008 American Business Awards in New York City. The award was given for the USANA MyHealthPak™ Builder Flash site.
Vérité helped USANA design and launch a custom supplement ordering system last year using an online entertainment approach, which allows USANA customers to interactively customize and order supplement packs. Visitors to the MyHealthPak site are provided with a fun interactive experience that makes it easy to build, customize and order daytime and nighttime supplement packs from USANA’s online store.
“We are so pleased that Vérité and USANA were given the consumer entertainment award,” Vérité CEO Kimberley Jones said. “Together we produced a unique, cutting-edge approach implementing Web 2.0 strategies that allowed customers to participate and personify their experience.”
Dan Macuga, USANA vice president of network development and public relations, added, “We appreciate this significant recognition for the innovative MyHealthPak site. Vérité helped create a simple, interactive site for our customers to receive truly customizable nutrition, helping USANA stay in the forefront of supplementation. We are also grateful for our dedicated Associates, who provided excellent feedback and support during the site’s construction.”Nicknamed the Stevies for the Greek word “crowned,” the awards were presented during ceremonies Thursday at the Marriott Marquis Hotel in New York City. The ceremonies were hosted by CNN personality Ali Velshi, videocast live on the Internet and broadcast nationwide on radio.
“Many Americans accomplish extraordinary things in the workplace everyday, but rarely get the attention they deserve,” said Stevie Awards founder Michael Gallagher. “We hope that the Stevies inspire people at all levels of American business to recognize and honor outstanding work.”
More than 100 Stevies were presented in over 40 categories including Best Overall Company, Best Executive, Best Support Staffer and Best Corporate Web Site. More than 1,500 nominations from companies of all sizes and in virtually every industry were submitted for consideration.
About Vérité
One of Utah’s original digital communications agencies, Vérité, Inc. produces unique and effective on-line tools, and creative campaigns for corporate sales, marketing and training departments. The company was founded in 1993 and initially developed digital advertising campaigns to enable businesses to communicate effectively. Vérité offerings include eTools™, on-line services for registering, testing, certification, eCommerce and more. Vérité has built innovative integrated media solutions for some of the world’s leading technology companies including Novell, Omniture, Symantec, Intel, The State of Utah, Avocent and more. Headquartered in Sandy, Utah, Vérité, Inc. serves clients in Utah as well as nationally. Learn more at www.verite.com.
About The Stevie Awards
Hailed as “the business world’s own Oscars” by the New York Post (April 27, 2005), Stevie Awards are conferred in three programs: The American Business Awards, The International Business Awards and The Stevie Awards for Women Entrepreneurs. Honoring companies of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at www.stevieawards.com.
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