Once Again, with only two year into Malaysia market, Usana Health Sciences Malaysia has been conferred The BrandLaureate Award 2008 in two categories for Branding Excellence in the Brand Personality category and Branding Product Excellence in the Advanced Nutritional Product Category in two consecutive years.
This is an inaugural award given exclusively to the best brands in Malaysia and the Asia Pacific that meet stringent selection procedures based on a 300-point judging criteria that include Brand Strategy, Brand Culture, Brand Communication, Brand Equity and Performance. The short-listed candidates are then audited by the Process Auditors, Price Waterhouse Coopers. The final selection is decided by the Asia Pacific Brands Foundation (APBF) Board of Governors headed by YAM Tunku Tan Sri Imran Tuanku Jaafar.
The first regional brand award to originate from Malaysia, the BrandLaureate covers various industries and categories from multinationals to the local SMI and SMEs. Usana Malaysia is proud to be recognized along with other distinguished brands that include Coway, Osim, Sushi King, England Optical, Sungei Wang Plaza, Mayflower, Awana Resorts and etc who were each awarded the BrandLaureate in their respective categories.
The term "laureate" is defined as "one that is worthy of the greatest honour or distinction". Hence, the BrandLaureates are the best brands in their respective categories.
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